Monday, August 19, 2013

When Its Not News!

But you think it is. Yesterday I was cruising through the Health section of cnn.com, reading an article here, and another there. At the bottom of each article were links to more articles. I was reading titles, clicking, and reading some more.

I always look at the cancer one, in case they have discovered a cure and I missed it while sleeping or something. The one I saw yesterday was called "Chemotherapy Game-Changer for Stage IV Cancer". Immediately intrigued, I clicked the link and landed here.

Its looks like a lovely article on chemotherapy and stage IV cancer patients. ITS NOT! Its a paid ad or blog post or whatever.

A week or so ago, I was also cruising around the health section of cnn.com and found this article on inflammation which I found barely interesting and biased. It was titled "Chronic Inflammation is the Fuse for Cancer" and it also was an ad. And from the same website, Envita.com, which is the website for a bunch of medical centers.

I felt duped. I found a link on cnn.com and thought I was reading articles, not ads. I did some more poking around and found that it seems there are always more ads linked in among the true articles.


The third article down on the left is titled 'The Secret to Sleeping Throughout the Night". Its basically an ad as well. You will note the source - Simple Skin Care.

I don't think CNN is trying to scam us. I think the stores at the bottom are found by search engines and compiled there - which is why when you go back to the article, chances are the list is different. Its the advertisers who are trying to fool the search engines into thinking they are news and not a load of propaganda.

So the moral of the story is basically 'buyer beware'. Just because you think its news doesn't mean it is.

1 comment:

John Paul Younes said...

Great article! I’m interested in learning how to help people in my town receiving cancer treatment or who have family members going through it.

What are your big fears or frustrations? What have you tried that hasn’t worked? What do you need help with?

Please email me at jyounes@iuhealth.org or jpy2102@gmail.com