Tuesday, August 4, 2015

This is just too perky for me

My gag reflex is kicking in. This woman has metastatic breast cancer and is successfully being treated by Ibrance according to her perky oncologist. It isn't news, it feels like an Ibrance commercial.


I have the urge to barf. I'm sorry but its true. And yes its that really expensive new treatment.

And my inner marketing person says this kind of news article is really a type of advertising. I am not saying that anyone in the video did anything wrong. But marketing comes in all forms. And Pfizer is making big bucks on Ibrance.
You can read that article here. Okay, my inner witchy cynic is showing this morning. Maybe I need a nap or something.

1 comment:

Kathryn said...

Well, it would be a commercial if the reporters actually knew what they were talking about! Sheesh, that was bad!

ihm-brance? (it's Eye-brance)

Letrazo-LAY? (Le-tra-zol)

"Often seen as an incurable form of breast cancer"? Yeah, if by "often" you mean always.

But the kicker is where they say Ibrance is "shown to extend lives by 10 years or more"--Years? The great news that gave this drug breakthrough status is that in clinical trials the average progression free survival went from 10 MONTHS without Ibrance to 20 MONTHS with.

I can't stop shaking my head, that "news" segment was crazy!