But if you are daring you can post a picture of yourself, a selfie, without makeup (!!!) and text it to a UK charity to donate 3 pounds (think of this as $5). The charity has raised over 15,000 pounds (which is somewhere in the $25-30K) range depending on the day's exchange rate.
While I support small organizations which provide local support for those with cancer, I find it sad that we have evolved into a society so dependent on artifice that a selfie without makeup is supposed to be shocking.
On some levels it is fairly ingenious as a way to get people to donate to their organization, the no make up thing just gets me. Why couldn't they just have people text a picture of something they like?