Do you know what this is? Its an underground drill bit (hand) painted pink to help raise breast cancer awareness. These tiny little drill bits, 85-260 lbs each, are used in oil drilling. The company, Baker Hughes, has partnered with the Komen Foundation (for the Cure) to help do their 'bit' for the cause. They are aiming at the roughnecks on the oil platforms who might not yet be aware of breast cancer and will ship each bit with literature on breast health facts in pink topped boxes.
For some reason, I think this a horribly misguided attempt to waste money on breast cancer awareness. I am sure that the workers on the offshore drilling platforms are no less aware of breast cancer than the rest of the American population so I do not think there is a need for them to be 'made aware' any more than anyone else. Any drill bit is going to be instantly covered in dirt, the paint scraped off through its use, and the paint is a completely wasted effort. And aren't the drilling companies producing and using chemicals that are known carcinogens?
But since Baker Hughes has also donated $100,000 to Komen, they are happy to sink to a new low with pink drill bits.