Sunday, December 13, 2015

Advertising medications

Currently the AMA wants the US government to stop allowing manufacturers to advertise prescription medications and medical devices directly to consumers. Why? Because it makes patients ask for unnecessary medications. And those advertising campaigns aren't cheap - they cost millions - adding unnecessary amounts to the industry.

The FDA allowed this kind of advertising starting in 1997. The first ad for a prescription medication was in 1983 and was pulled after a few days.

The US and New Zealand are the only countries which allow this kind of advertising. Personally I wouldn't mind reading a magazine which was not full of pages of fine print of disclosures of side effects and watching TV without commercials with the soft voice over of potential issues.

I think its a complete waste of money for all these ads. If you see a medication advertised, you have no way of knowing if it will work for you or is really needed even if you have that condition. I just ignore those ads anyway and would be happy never to see one again.

1 comment:

CapnMubbers said...

Second this whole-heartedly; I've been shouting at the television for years over this issue. Missed the soft voiceovers, I wear out the "mute" button on any remote so that I don't have to listen to commercials.

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