The NFL has decided to cut back on their pinkification... They will stop using pink penalty flags in week 6 - I have no idea when week 6 is but assume it is sometime around now. That is how much I know about football. But do not be too upset as they will still use pink cleats, wristbands, gloves, sideline hats, helmet decals, captains' patches, chin cups, shoe laces, skull caps, sideline towels, eye shield decals and quarterback towels.
The reason given for the stop is that pink penalty flags can easily be confused by players with the other flashes of pink. Out of the corner of your eye, was that a pink penalty flag dropped or another player running by or a dropped quarterback towel? I guess it can be confusing to players but then I find the whole game confusing.
Pink penalty flags are a small portion of the NFL's efforts.
But here are the real details behind this all. How much do you think the NFL must have donated in the past four years? Guess a number and read below:
"This is where the campaign gets murky. While all proceeds from
auctioned game-worn items go to breast cancer causes, the league
declines to say what portion of the apparel sales do. Inquiring minds
can estimate, however. Ticketmaster limited its 2012 A Crucial Catch
contribution to 10 cents for every ticket sold last October (up to
$40,000 total), and The New York Times reported that Old Navy
donated only five percent of revenues to a foundation via a similar 2011
campaign featuring the Dallas Cowboys. Charlotte Jones Anderson, the
daughter of Cowboys owner Jerry Jones, supervised this campaign, and
Anderson in December was appointed chairwoman of a new NFL foundation
that will direct league community efforts.
The bottom line: The league hardly donates much to "fight" breast
cancer. You'd need to use scientific notation with negative exponents to
express what percentage of the NFL's annual revenues it contributes via
A Crucial Catch. The campaign raised a combined $4.5 million during its
first four years (2009-2012), including $1.5 million last year.
League-wide revenues approached $8 billion in 2009, when NFL teams earned a median profit of $28.6 million, according to The Economics of the National Football League,
a 2012 book edited by Kevin G. Quinn. (The NFL says it plans to donate
$23 million to all community causes this year -- less than one percent
of its likely revenues.)
If they are not really concerned with aiding breast cancer causes,
then, why do the NFL and its corporate partners orchestrate this
campaign? The cynical answer is that they are more interested in their
images, and in growing their products and revenues. They are seeking to
attract new consumers, usually female, and to establish a positive
connection with them."
A whopping $4.5 million dollars from four years of effort out of $8 billion in revenues in a single year? Thats a teeny tiny percent.
I am not blasting the NFL here but using them as an example of how the numbers of pinkification never add up. If you really care, send your dollars to a worthy cause that you have checked out first.
The number is: 0.01406% each year. Basically a drop in the bucket.
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