Kentucky Fried Chicken has announced a new partnership with the Susan B. Komen Foundation called 'Buckets For the Cure'. This has been accepted with an astonishing level of pessimism by others with breast cancer. Actually, everyone I know is pretty ticked off by this. Here's why:
- Ways to avoid cancer and keep it at bay include eating healthy, and skipping fast food, especially fried fast food, such as is sold at KFC.
- For the purchase of every pink bucket, they will donate 50 cents. What a whopping amount. I am not sure what a bucket of chicken costs but 50 cents is such a significant amount.
- Then do the math. They want to make the single largest donation to breast cancer research, $8.5 million. At 50 cents per bucket, that means they want to sell 17 million buckets of fried chicken. Yes you can make donations to the fund, which currently stands at $2600, so they do have a long way to go. So they want to sell a lot of chicken.
(My disclaimer: I haven't eaten KFC chicken since the 1970's. I do remember it as yummy but greasy.)
I don't know but I think this clearly goes into the pink washing category of shameful, over-exploitation of breast cancer programs. It also clearly illustrates the issue of how much of a product's sales actually go to a cause. If you read the details when something is sold for a cause, it may say something like '1/2 of our profits from the sale of this product will go to a cause'. Well, if the profits on a $50 item is $5, that means $2.50 would go.
If a product retails for $50, chances are the store makes a good chunk of that. So if the manufacturer is selling something which has a suggested retail of $50, their cost is probably around $10, their wholesale price may be something like $15. (I don't think my numbers are so great here but they give you an idea. How else can stores sell things at 50% off if they aren't buying for less than half the suggested sales price.)
Anyway, the point is KFC wants to sell 17 million buckets (a heck of a lot of chicken) in the name of raising money for the pink washing cause. I'm not going there anytime soon.