Sunday, September 29, 2013

Bracing for pinkness

Today is September 30. Back at the beginning of September, I asked all of you to take a pledge against pinkification and focus on real needs. Here is the pledge again:

I (state your name [and not the Animal House version]) promise that during the month of Pinktober, formerly known as October, I will not arbitrarily purchase pink items or donate to pink causes with out first researching how much actually goes to breast cancer research or screening services. 

I will first research them using services such as Charity Navigator ( to ensure they are legitimate.

I also promise that I will not support pinkification efforts to paint things pink, light up buildings in pink, or other such activities.

Thank you.

Its been a month. Have you researched other causes? Have you rejected any pinkification efforts already?

I have been asked to be in a newspaper article (which they actually print on pink paper during the month of October) and declined. I have already been approached for donations because its breast cancer awareness season. October will be a blur of pink, with the internet and phones and mail full of requests to help with pinkification efforts. The media will also be full of rehashed breast cancer research from the past few years. This does nothing. It does not help.

We do not need awareness. We need research. And a cure would be really nice. I just learned this morning that another 36 year old woman, Jen Smith of, died of metastatic breast cancer yesterday - that was too young.

We can skip the awareness. There are better things in October - Columbus Day/Canadian Thanksgiving and Halloween. (Haven't you seen the little candy bars everywhere?). Its also Liver Cancer awareness - which is a green ribbon. You can skip wearing pink for breast cancer awareness and wear green for liver cancer.

November brings us Lung Cancer awareness and the Great American Smoke Out as well as Pancreatic Cancer and Stomach Cancer months. It also has Veterans Day - and we have many veterans to thank and remember - as well as Thanksgiving.

So please take the pledge and donate to cancer research and not pinkification. Thank you.

1 comment:

Anonymous said...

Amen Caroline.

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