Saturday, September 27, 2014

A warning

Please brace yourself for the annual onslaught of pinkification in the month that starts on Wednesday, formerly known as October but know is Pinktober.

Pink is not the new black. We do not need a world wrapped in pink. Buildings lit up in pink do nothing. Football players dressed in pink do nothing. Regular items, including kitchen utensils, trash barrels, clothing, changed to pink do nothing. We are all aware of breast cancer.

If it makes you feel good to pay for something pink, please read the fine print. The advice to all is to do your research before donating to a cause to make sure you know how much is really going to the cause. However if you are in a store with a huge display of somethingfabulousinpink and you succumb to the pressure and decide to purchase it, please stop, breathe and read the fine print.

If it says 50% from all profits go to somepinkfund, put it back. What that means is that 50% of the manufacturer's profit is probably some tiny amount. For example, if the item costs $50, the wholesale is probably around $20-$25. The manufacturer probably sends it to a distributor who marks it up another 30%. So a quick shot at doing the math means that the manufacturer sells it for around are around $15 for the $25 wholesale item. And the manufacturing costs probably are around $13. (Note these are rough estimates but I do work in marketing and at a distributor so I am probably in the ball park to give you an idea.) So the 50% of the profits are maybe $1....

You are better off buying something you would prefer that is not pink and sending a check to your favorite charity.

Besides that pink item will probably clash with the rest of your kitchen and will get hidden away.

So skip the pink bandwagon. If we stop buying pink stuff, they will stop making it (some day....).

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